Marketing Digital Manager (1 position)

Marketing Digital Manager (1 position)

Code:12807

Scope of Position

  • Develop, implement and manage digital communications and campaigns
  • Project management of digital campaigns and initiatives
  • Manage digital team and external vendors for content production and implementation of digital initiatives
  • Maintain Hotnow website and other websites affiliated with Hotnow
  • Plan, execute, and measure site and campaign A/B tests
  • Manager and optimize ad campaigns for all online channels
  • Track and manage targets (traffic conversion, acquisitions etc.)

Duties and essential job functions

Daily

  • Monitor website and app performance for abnormal traffic behavior
  • Ensure timely delivery of  content/accuracy on all online assets
  • Online community management for all channels, responding to queries, reviews and comments
  • Monitor and optimize running ad campaigns

Weekly

  • Manage and develop Email Marketing Campaigns
  • Plan and execute ad campaigns
  • Work with  Business development team to help support merchant growth initiatives, ideate promotion campaigns and activities

Monthly

  • Maintain and approval of content calendar. Discuss with content writer about the mood and tone and the execution of the content
  • Approve digital Ad and content artwork by working with design and content team
  • Work with external or internal team on monthly VDO storyboard creation
  • Plan and execute an O2O campaign with BD team for merchant promotions
  • Monitor monthly digital ad performance on all channels and create monthly report
  • Track and measure targets with recommendations on how we can improve
  • Create and schedule External Newsletter, content seeding with noteworthy PR tech / lifestyle sites etc.
  • Monthly competitor analysis report for team update on what’s happening with our competitors

Annually

  • Annual digital marketing budget planning
  • Yearly bigger scale digital campaigns segmented by Q1 -Q4
  • Review internal team and external vendor performance

interested candidate please send your current CV / Resume with expected salary to our consultant team.           email: admin@cfb.co.th 

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